Helping 400,000+ salons, spas & shops run smarter worldwide.
Run Your Business Without Running It
HUMAN + AI.
YOUR BRAND. YOUR VOICE.
AiVA is your 24/7 AI Virtual Assistant—built for barbers, hairstylists, nail techs, lash artists, and spas. Created by a bestselling author and industry leader who franchised & scaled salons, exited, and now hands you the system.
Call connects you directly to our AI Voice Agent. Ask it anything—even book your strategy call through AiVA.
HELLO WORLD, MEET AIVA.
AiVA was created by Blake Dufault—bestselling author, Paul Mitchell National Educator, and franchise salon founder who scaled and exited using Meevo, Paul Mitchell systems, and his SCALE framework. After decades of testing what works, he built AiVA to give beauty pros the COO they’ve always needed—24/7, under their brand. The journey starts with a strategy call and ends with your business running itself in 30 days.
Hear AiVA in action. Our AI Voice Agent can answer your questions and even book your call on the spot.
Fire Your Apps and Assistants
Booking, scheduling, POS, insurance, marketing, email, forms, calls, reviews, payroll, projects—all gone.
AiVA runs it all in one system—booking, marketing, sales, tracking, reporting—saving you $800+/month and hours of admin.
You’ll onboard once with your brand, services, and goals—and AiVA takes over from there.
Each week of onboarding unlocks new live systems, until your business is running itself.
Hear AiVA in action. Our AI Voice Agent can answer your questions and even book your call on the spot.
Attract & Book Clients 24/7
AiVA replaces every app you’ve been piecing together—booking software, forms, schedulers, email tools, social media apps, and chatbots. From the first click, AiVA captures leads, runs ads, posts content, and drives clients to your calendar. New clients find you. Existing clients rebook automatically. Your chair stays full without you chasing leads or waiting for calls.
Convert Sales & Run Operations
Every inquiry flows into AiVA’s CRM, where automated follow-ups, reminders, and upsells keep revenue climbing. Payments, deposits, invoices, and retail are handled instantly. Smart scheduling enforces your rules—no-shows, late cancels, same-day cutoffs—without you lifting a finger. Your pipeline, client database, and team tracking all run inside one system, so you finally see and control every part of your business in real time.
Grow & Scale Without Limits
Once your foundation is live, AiVA scales with you. Add advanced campaigns, multi-location dashboards, and enterprise automations tailored to your goals. Whether you’re a solo stylist, a growing salon, or running multiple locations, AiVA becomes the operating system for your business—replacing 30+ apps, assistants, and endless admin. The result: more clients, more revenue, and more freedom.
Buy the Bestselling Book
This isn’t a motivational book. It’s a playbook for transformation—written by Blake Dufault, bestselling author, Paul Mitchell National Educator, and salon founder who franchised, scaled, and exited.
The foreword, written by Antony Whitaker (Grow My Salon Business, former Vidal Sassoon Creative Director), calls it a “treasure chest of punchy wisdom—one blank, infinite possibility.”
Inside, you’ll get:
Real stories + lessons from the beauty industry trenches.
Action plans you can apply instantly to your business and life.
A mindset framework that’s already changing how beauty pros grow.
Call AiVA now to unlock your Free Growth Toolkit: the full PDF of "I am ____.", the AiVA Pocket Mentor App, weekly profit plays, and more. Prefer print? Grab the paperback, Kindle, or hardcover on Amazon.
Hear AiVA in action. Our AI Voice Agent can answer your questions and even book your call on the spot.
Hear AiVA in action. Our AI Voice Agent can answer your questions and even book your call on the spot.
Every plan includes a 30-day onboarding journey—your brand, services, and goals loaded into AiVA so it runs under your name. Seats are capped at 30/month to guarantee high-touch rollout and no delays.
Core
Perfect for solo stylists or small teams ready to replace apps and assistants with one platform. AiVA's CORE plan delivers the essentials that keep your business running on autopilot from Day 1.
$197 / Monthly
CRM + client database
Online booking + calendar sync
AI reminders + confirmations
Review requests + simple funnels
Dashboards + reports
Call AiVA now to test-drive your AI COO—hear it book clients, send reminders, or even lock in your free strategy session before you subscribe.
PRO
Built for growing businesses that want to scale past survival. AiVA's PRO plan adds advanced marketing, sales, and team tracking—so you can see, measure, and grow every part of your salon in real time.
$497 / Monthly
Everything in Core +
AI Sales Agent (upgrades, add-ons, retail)
Advanced Marketing Agent (campaigns, referrals, DM management)
Funnels + landing pages setup
Team performance dashboards
Dedicated account manager + priority support
Try AiVA’s Voice Agent live. From booking and upsells to real-time reports, ask it anything—or let it schedule your free strategy call.
ENTERPRISE
For salons and multi-location businesses that demand full enterprise power. Enterprise is your white-glove, done-for-you COO: every agent, automation, and integration—customized to scale with you.
$997+ / Monthly
Everything in Pro +
AI Ops Agent (scheduling + performance tracking)
AI Reports Agent (custom KPIs, payroll, rebook, retention)
Enterprise automations + integrations
White-glove onboarding + migration
VIP 24/7 support
Test-drive AiVA before choosing monthly or yearly. Call now, ask questions, and let it book your free strategy session instantly.
Testimonials
Everything AiVA’s Salon Software Does—Without You Lifting a Finger
What makes AiVA different from ChatGPT or other AI tools?
AiVA isn’t generic AI. It’s a custom GPT trained on decades of salon and business expertise plus terabytes of industry data. That means AiVA doesn’t just chat—it books, sells, markets, tracks, and manages your business 24/7 in your brand’s voice.
Do I have to buy the bestseller to unlock AiVA?
No. Buying the book isn’t the only way to access AiVA’s salon software—but it’s the smartest first step.
The book gives you the playbook for under $20. It’s the blueprint I wrote after scaling, exiting, and systemizing salons.
Proof of purchase unlocks your own Blake-trained GPT. Not generic AI, not ChatGPT Pro. This GPT is pre-trained on decades of salon + business expertise, then fine-tuned to run inside your brand.
You save $249/year instantly. That free GPT replaces the $20/mo you’d otherwise pay for ChatGPT.
It’s the fastest path forward. The book + GPT get you results immediately while we build out your full AiVA operating system during onboarding.
Bottom line: You don’t have to buy the book to get AiVA—but if you skip it, you’re leaving speed, savings, and systems behind.
Can AiVA replace all the apps I’m paying for?
Yes. AiVA was built to replace the patchwork of apps and assistants you’re paying for now. Instead of juggling logins and disconnected tools, AiVA runs your business in one system:
Apps AiVA Replaces:
Booking, Scheduling & POS (Salon): Vagaro, GlossGenius, Fresha, Mindbody, Boulevard, Phorest, Zenoti, Square Appointments + more.
General POS & Payments: Square, Clover, Lightspeed, Toast, PayPal Here/Zettle.
CRM & Client Management: HubSpot, Zoho CRM, HoneyBook, Dubsado, Keap.
Email Marketing & Automation: Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, Drip.
Forms & Intake: Typeform, Jotform, Google Forms, SurveyMonkey.
Text, Calls & Voicemail Drops: Google Voice, RingCentral, Podium, CallRail.
Reviews & Loyalty: Birdeye, NiceJob, Reputation, Trustpilot.
Social Media Scheduling & Ads: Hootsuite, Later, Sprout Social, Buffer.
Ecommerce & Product Sales: Shopify Lite, Wix Stores, Squarespace Commerce.
Payroll & Time Tracking: QuickBooks Time, Gusto, Deputy, Homebase.
Task & Project Management: Trello, Asana, Monday, ClickUp.
Landing Pages & Funnels: Clickfunnels, Leadpages, Instapage.
Chatbots & Lead Capture: ManyChat, Drift, Intercom, MobileMonkey.
AiVA works with MEEVO through secure syncing. Whether you want to migrate completely or keep Meevo as your booking system, AiVA connects the dots so your automations, marketing, and reporting run without double-entry.
What exactly can AiVA do for my business?
AiVA is your AI COO—an entire leadership team in one platform:
Fills your chair automatically: Books new + returning clients.
Eliminates no-shows: AI reminders + reschedules keep your calendar full.
Boosts ticket size: Upsells, add-ons, and retail built into every booking.
Keeps your chair visible: Posts, captions, reviews, referrals, and DMs.
Tracks team + time: Payroll, hours, performance dashboards.
Never lets a lead go cold: Persistent, compliant follow-ups across SMS, email, voice, and DMs.
Shows you the money: Real-time reports on sales, rebooks, tips, retention.
Your brand, not ours: Every message, call, and post is branded as you.
Can AiVA serve my salon outside the U.S.?
Yes. AiVA runs globally, but some services differ by region:
CRM, booking, dashboards work everywhere.
Calls/SMS: Rates vary by country; we provision local/toll-free numbers where available.
WhatsApp: Often the best channel internationally, fully supported.
Payments: Stripe Connect supports most countries; if yours isn’t supported, we’ll explore alternatives.
Important: International clients will see different usage fees (calls/SMS/emails) than U.S. salons. These are transparent and billed at published rates.
Are there additional charges beyond my subscription?
Your subscription covers AiVA’s core platform. Usage-based fees (like SMS, calls, emails, and AI credits) are billed separately and always published in advance.
Example U.S. rates: SMS ~$0.029/message, calls ~$0.049/min, emails ~$0.0024 each.
International rates vary.
A full pricing agreement link will be included with your contract.
What happens after I sign up?
Your journey is clear and transparent:
Book a strategy call → lock your seat.
Sign your agreement + submit intake form → we collect brand assets, services, and goals.
30-day onboarding → we build booking flows, marketing, sales, and reporting under your brand.
Go live → your business runs itself.
Scale → add advanced automations, usage, and premium features as you grow.
(We’ll provide a questionnaire link. You can complete it after our call, or early if you want to fast-track onboarding.)
Can I cancel if it’s not for me?
Yes, all plans are cancel-anytime. But here’s the reality:
Clients rarely cancel—once AiVA runs your systems, it becomes the operating system for your business.
There’s a waitlist and 30+ day onboarding timeline.
Most clients don’t downgrade—they upgrade.
What about insurance?
AiVA handles your operations, but you’ll still need liability coverage.
I’ve partnered with Elite Beauty Society.
They cover 350+ services, issue instant certificates, and cost only $149/year (~$12/month)—most stylists are paying $200+ monthly.
You save on coverage while AiVA runs the rest of your business.
30-Day Results Guarantee
If AiVA doesn’t have your business booking clients, cutting no-shows, and rebooking automatically within 30 days of onboarding—we’ll work for free until it does.
